Last updated: 12 July 2026

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Privacy Policy

Western Tack Trader ("we", "our", "us") is committed to protecting your privacy and handling your personal information responsibly.

This Privacy Policy explains what information we collect, how we use it, how we protect it, and your rights under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable privacy legislation.

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By using our website, www.westerntacktrader.co.uk, or by contacting us regarding our products or services, you agree to the practices described in this Privacy Policy.

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1. Who we are

Western Tack Trader is operated by:

Jennifer Sheerin, trading as Western Tack Trader

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Address:
2 Haggis Farm Cottage
Cambridge Road
Barton, CB23 7AT

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Email: westerntacktrader@gmail.com

Telephone: 07429 107562

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Jennifer Sheerin is the Data Controller responsible for your personal information.

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2. Information we collect

Depending on how you contact us and the services you request, we may collect:

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Contact information

• Name

• Email address

• Telephone number

• Postal address

 

Horse information

• Horse's breed

• Age

• Size

• Saddle requirements

• Riding discipline

• Other details relevant to saddle fitting

 

Saddle fitting information

Where you request a saddle fitting, we may ask you to provide:

• Photographs of your horse

• Photographs of the rider (where relevant and with permission)

• Wither tracings

• Measurements

• Details about your riding goals

• Dress size or other rider measurements that assist saddle selection

• Any other information relevant to selecting an appropriate saddle

 

You choose what information you provide.

 

3. How we collect your information

We collect information when you:

• Contact us by email

• Contact us by telephone

• Contact us via WhatsApp

• Contact us through Facebook Messenger

• Purchase products from us

• Request saddle fitting advice

• Attend a saddle fitting appointment

• Visit our website

 

4. How we use your information

We use your information to:

• Respond to enquiries

• Arrange saddle fitting appointments

• Recommend suitable saddles and equipment

• Deliver products and services

• Process payments

• Keep records of previous fittings

• Provide future saddle fitting advice

• Improve our services

• Comply with legal obligations

 

We will never sell your personal information to third parties.

 

5. Horse and rider photographs

During saddle fitting appointments we may take photographs of your horse wearing saddles or other equipment supplied by Western Tack Trader.​ These photographs help us:

• Assess saddle fit

• Maintain fitting records

• Provide future fitting advice

 

If photographs include identifiable people or are intended to be used for social media, our website or other marketing, we will always ask for your permission before using them.

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Customer testimonials and photographs published on our website are only displayed with the customer's permission.

 

6. Customer testimonials

We may display testimonials that customers have posted publicly, such as Facebook recommendations. Before adding a testimonial, screenshot or customer photograph to our website or marketing materials, we will obtain permission from the customer.

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7. Payments

Payments are accepted by:

• Bank transfer

• Cash

 

Payments are processed directly between you and Western Tack Trader. We do not process card payments through our website and we do not store payment card information.

 

8. Cookies

Our website uses cookies to improve your browsing experience and help us understand how visitors use our website.

 

Cookies may include:

• Essential website cookies

• Performance and analytics cookies

• Marketing cookies

 

When visiting our website, you will be able to choose whether to accept or reject non-essential cookies.

 

9. Analytics and third-party services

Our website is built using Wix.

 

We may use:

• Google Analytics

• Google Search Console

• Meta (Facebook) Pixel

• YouTube embedded videos

 

These services may collect information such as:

• IP address

• Browser type

• Device information

• Pages visited

• Time spent on pages

• Website interactions

 

This information helps us improve our website and understand how visitors use it. Please refer to the relevant providers' privacy policies for further information.

 

10. Legal basis for processing

Under UK GDPR, we process personal information on the following lawful bases:

 

Contract

Where processing is necessary to provide saddle fitting services, sell products or fulfil an order.

Legitimate Interests

To improve our services, maintain customer records and provide ongoing saddle fitting advice.

Consent

Where you have given permission for us to use photographs, testimonials or other marketing materials.

Legal Obligation

Where we are required to retain records for tax, accounting or other legal purposes.

 

11. Sharing your information

We only share your information where necessary.

 

This may include:

• Website providers (Wix)

• Analytics providers

• Professional advisers where legally required

 

We never sell or rent your personal information.

 

12. International customers

Western Tack Trader primarily provides services within the United Kingdom. However, remote saddle fitting advice may also be provided to customers located outside the UK. Where information is transferred internationally, appropriate safeguards will be used where required by law.

 

13. How long we keep your information

We retain information only for as long as necessary. Typical retention periods are:

• General enquiries: 2 years

• Customer records: 6 years

• Saddle fitting records: for as long as reasonably necessary to provide future fitting advice, unless deletion is requested and there is no legal reason to retain them.

 

14. Keeping your information secure

We take appropriate steps to protect your information. Customer records are stored securely and access is limited to Jennifer Sheerin only. Electronic records are stored on a password-protected external hard drive. Although we take reasonable precautions, no method of electronic storage or internet transmission can be guaranteed to be completely secure.

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15. Your rights

Under UK GDPR, you have the right to:

• Access your personal information

• Correct inaccurate information

• Request deletion of your information (where legally possible)

• Restrict processing

• Object to processing

• Request transfer of your information where applicable

• Withdraw consent where processing is based on consent

 

To exercise any of these rights, please contact: westerntacktrader@gmail.com

 

16. Children's privacy

Western Tack Trader provides services primarily for adults. Our website is not intended for children, and we do not knowingly collect personal information directly from anyone under the age of 18.

 

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page together with the updated revision date.

 

18. Contact us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact:

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Jennifer Sheerin
Trading as Western Tack Trader

Email: westerntacktrader@gmail.com

Telephone: 07429 107562

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Address:

2 Haggis Farm Cottage
Cambridge Road
Barton, CB23 7AT